Examlex
The VALS theory measures two variables-an individual's resources and innovation-and plots them on a grid of eight defining personalities. The assumption is that each of the eight personalities will exhibit a certain type of buying behaviour.
Spirituality
A broad concept involving a sense of connection to something bigger than oneself, often involving search for meaning in life and may or may not be related to religion.
Concepts
Abstract ideas or general notions that exist in the mind as representations of things, qualities, or relations.
Gender
The cultural elaborations and meanings assigned to the biological differentiation between the sexes.
Mahayana Buddhists
Followers of the Mahayana branch of Buddhism, emphasizing the pursuit of enlightenment for the sake of all beings.
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