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Marketers Can Create a Competitive Positioning Map from Information Solicited

question 154

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Marketers can create a competitive positioning map from information solicited from competitors or from public databases that track consumer attitudes, opinions, and interests.


Definitions:

Instructing Messages

Instructions communicated through various mediums intended to guide or direct behaviors or actions.

Adjusting Messages

The process of modifying communication to better fit the audience, context, or feedback received, enhancing understanding and effectiveness.

Lectern

A stand or a small platform used to support reading notes or books, typically used by a speaker in a public speaking event.

Paraphrase

The act of rewording or rephrasing text or speech to retain the original meaning while altering the structure.

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