What Type of Segmentation Defines Consumer Groups According to Variables

question 133

Multiple Choice

What type of segmentation defines consumer groups according to variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle?

• A) geographic
• B) end-use
• C) product-based
• D) demographic

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Definitions:

Distributors

Entities involved in the supply chain that purchase products from manufacturers and sell them to retailers or directly to consumers.

Diversification

A strategy of investing in a variety of assets to reduce exposure to any single asset or risk.

Different Business Area

Various sectors or divisions within a business environment that each focus on distinct operational or market-related activities.

Concentration

The action of focusing one’s attention or mental effort on a specific object, task, or activity without getting distracted.