Why Is Segmentation by Benefits Used

question 106

Multiple Choice

Why is segmentation by benefits used?

• A) to determine the marketer's effectiveness in satisfying the consumer
• B) to measure brand loyalty
• C) to evaluate post-consumption
• D) to focus on the attributes that people seek in a product

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Definitions:

Performance-Stress Relationship

The correlation between stress levels and job performance, often illustrating that moderate stress can enhance performance, while too much or too little can hinder it.

Productivity

The efficiency at which individuals or systems produce goods or deliver services, often measured in output per unit of input.

Individual Differences

Refers to the unique variations among people in their abilities, personalities, learning styles, and levels of intelligence.

Work Stress

Stress experienced due to factors related to one's job, such as workload, work environment, and job insecurity, often leading to negative physical and mental health outcomes.