While Researching the Idea of Opening His Own Health Club

question 98

Multiple Choice

While researching the idea of opening his own health club, Tomas learned that 90 percent of health club members are between the ages of 18 and 49. They prefer to exercise with people of their own gender, are more likely to buy foreign-brand cars, and are urban dwellers. How can Tomas use this assembled information?

• A) observational analysis
• B) identifying dimensions for segmenting markets
• C) forecasting total market potential
• D) developing a market segment profile

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Definitions:

Sexual Stimulation

Sexual stimulation involves any event or action that increases sexual arousal or desire in an individual.

Hedonic Adaptation

The observed tendency of individuals to return to a relative level of happiness despite major positive or negative events or life changes.

Income

The financial earnings received by an individual or group, typically calculated on a weekly, monthly, or yearly basis, from work, investments, or other sources.

Happiness

A state of well-being that encompasses living a good life, with a sense of meaning and deep satisfaction.