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While researching the idea of opening his own health club, Tomas learned that 90 percent of health club members are between the ages of 18 and 49. They prefer to exercise with people of their own gender, are more likely to buy foreign-brand cars, and are urban dwellers. How can Tomas use this assembled information?
Median
A measure of central tendency which represents the value separating the higher half from the lower half of a data sample, population, or probability distribution.
Case Study
An in-depth examination of a single subject or incident to explore causation to find underlying principles.
Descriptive Study
A research method focused on describing characteristics of a population or phenomenon being studied.
Correlational Research
A type of non-experimental research method involving the observation and statistical analysis of relationships between variables, without determining cause and effect.
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