What Is the Purpose of Conducting Market Segmentation and Market

question 235

Multiple Choice

What is the purpose of conducting market segmentation and market opportunity analysis in the second stage of the market segmentation process?

• A) to identify the specific members of each segment and contact each of them directly
• B) to determine the level of resources that must be committed to each segment
• C) to produce a forecast of market potential within each segment
• D) to design a marketing strategy and tactics to reinforce the firm's image

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Definitions:

Disturbed Emotion

Emotional states that are intensely negative, disordered, or out of the ordinary, affecting a person's well-being and functioning.

Poor Reality Contact

A term indicating difficulty in distinguishing external reality from internal thoughts and fantasies, often seen in severe mental illnesses.

Manic States

Periods of abnormally elevated mood, energy levels, and activity, often associated with bipolar disorder.

Energy

The capacity to do work, manifested in physical (like mechanical, thermal) or chemical forms and convertible from one form to another.