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What is the basis for a positioning strategy that uses the slogan "Crest is a cavity fighter"?
Behaviorism
A theory in psychology that focuses on observable behaviors as the primary subject matter and views all behaviors as responses to stimuli in the environment, with little emphasis on mental states.
B. F. Skinner
An American psychologist best known for his work in behaviorism and for developing the theory of operant conditioning.
Psychiatrist
A medical doctor specialized in diagnosing, treating, and preventing mental, emotional, and behavioral disorders.
Clinical Psychologists
Professionals in the field of psychology who assess, diagnose, and treat mental illnesses and behavioral disorders.
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