A Firm That Uses Market Segmentation Assumes That Different Types

question 101

True/False

A firm that uses market segmentation assumes that different types of customers with different needs, preferences, and purchasing power can be served by a single marketing mix.

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Definitions:

Quality

The degree to which a product or service meets or exceeds customer expectations.

Lean Environment

A management philosophy focusing on reducing waste and improving efficiency in the production process, often resulting in cost savings and higher quality products.

Operations

Activities carried out by a company to produce, buy, sell goods or services in the most efficient and effective manner.

Management

The act of directing and controlling a group or organization to achieve goals.