A Marketer Segmenting by Family Life Cycle Will Focus on Age

question 170

True/False

A marketer segmenting by family life cycle will focus on age as the major determinant of consumer purchases.

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Definitions:

Internal Reliability

A measure of the consistency of responses across items within a test or survey.

Triangulation

Using different research methods to answer the same question, in order to be more certain of the answer.

Statistical Significance

A measure that indicates how likely it is that a result obtained from data analysis is not due to chance.

Test-Retest Reliability

A measure of consistency where a test is administered to the same group of individuals at two different points in time, and the scores are correlated to assess the test's reliability over time.