Who Are Baby Boomers? Why Do Marketers Target This Segment

question 85

Essay

Who are baby boomers? Why do marketers target this segment?

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Definitions:

Cognitive Change

Alterations in mental processes, such as thinking, learning, and memory, that may occur over time or due to various factors.

Traditional Healers

Practitioners of healing methods based on indigenous knowledge, rituals, and natural medicine, often within specific cultural or ethnic contexts.

Clients of Color

Refers to clients from racial and ethnic minority groups, emphasizing the diversity in a professional service context.

Culture-Specific Syndrome

A mental or psychological disorder that is considered to be limited to specific cultural or social groups, often manifesting symptoms uniquely understood within those cultural contexts.