Match Each Item to the Statement or Sentence Listed Below

question 146

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-is a geographic area surrounding an urban core with a population of at least 100,000 or more.

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Definitions:

Organizational Silos

Refers to the separation of different departments or sectors within an organization, operating independently and with limited communication and cooperation.

Divisional Grapevine

Informal and unofficial channels of communication within a specific division or area of an organization.

Mum Effect

Occurs when people are reluctant to communicate bad news.

Retribution

The infliction of punishment or penalty in response to wrongdoing, often seen as a form of justice.