Match Each Item to the Statement or Sentence Listed Below

question 217

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-With _____, a company focuses its efforts on profitably satisfying a single market segment.

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Definitions:

Return on Investment

A performance measure used to evaluate the efficiency of an investment, calculated by dividing the profit from an investment by its cost.

Support Department Allocation Rate

A rate used to distribute the costs of support departments to producing or service departments based on their usage or consumption of support services.

Cost Drivers

Factors that cause variations in the cost of an activity or process, used in activity-based costing to allocate overhead costs more accurately.

Profit Center

A branch or division of a company that is directly responsible for generating a significant portion of the company's profits.