What Technique Uses Mail-In Questionnaires, Online Feedback, Telephone Polls, and Personal

question 125

Multiple Choice

What technique uses mail-in questionnaires, online feedback, telephone polls, and personal interviews with people representative of present and potential customers?

• A) market tests
• B) quantitative forecasting techniques
• C) survey of buyer intentions
• D) Deming model

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Definitions:

Opinions, Beliefs, Behaviors

Individual or collective attitudes, convictions, and actions that reflect personal or group values, perspectives, and conduct.

Statistics

The science of collecting, analyzing, interpreting, and presenting data.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion.

Random Assignment

A method used in experiments to assign subjects randomly to either the treatment or control group to eliminate bias.