Emily Is a Custom Homebuilder and Estimates That Last Year's

question 123

Multiple Choice

Emily is a custom homebuilder and estimates that last year's sales were $1,500,000 and the sales growth rate for the past several years has been averaging 10 percent. On that basis, this year's sales should be $1,650,000. Which of the following forecasting techniques is Emily using?

• A) survey of buyers intentions
• B) sales force composite
• C) trend analysis
• D) Delphi technique

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Definitions:

Absolute Thresholds

The minimum intensity of stimulus that can be detected by the sensory systems at least 50% of the time.

Signal Detection Theory

Signal Detection Theory is a means to quantify the ability to discern between information-bearing patterns and random patterns that distract from the information.

Personal Expectations

Refers to individual beliefs about the likelihood of achieving future outcomes or events, deeply influencing personal goals, behavior, and achievement.

Sexual Orientation

An enduring sexual attraction toward members of one’s own sex (homosexual orientation), the other sex (heterosexual orientation), or both sexes (bisexual orientation).