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A Marketing Information System (MIS) Is a Planned, Computer-Based System

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True/False

A marketing information system (MIS) is a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility.


Definitions:

Rules Of Thumb

Simple, general principles or guidelines that are not based on precise calculations, but are used to make quick decisions or estimations.

Routines

Repetitive sequences of actions regularly followed in daily operations or processes.

Well-Known

Being widely recognized or familiar to many people.

Desired State

The preferred or targeted condition or status that an individual, group, or organization aims to achieve.

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