What Is a Benefit of Using Internal Data for Marketing

question 61

Multiple Choice

What is a benefit of using internal data for marketing research?

• A) Most internal data are not current enough to be used.
• B) Internal controls limit the use of such data.
• C) Tracking consumer information lacks detail and consistency.
• D) Sales analysis is one of the least expensive methods.

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Definitions:

Leader Values

The principles and ethical standards that guide a leader's behavior and decision-making processes.

Impact

The strong effect or influence that something has on a situation, person, or environment.

Leadership Effectiveness

The extent to which a leader successfully achieves desired outcomes by motivating and guiding others.

Characteristics

Features or qualities that identify and distinguish a person, object, or phenomenon.