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After a problem has been defined and an exploratory investigation is conducted, what should the marketing researcher be able to do next?
Culture-Bound Syndromes
Mental illnesses or psychopathologies that are recognized to exist only within specific societies or cultures.
Psychological Health
A state of well-being in which an individual realizes their own abilities, can cope with the normal stresses of life, can work productively, and is able to make contributions to their community.
Acculturation
The process of cultural change and adaptation that results when different cultures come into direct continuous contact.
Unconscious Racism
Implicit biases and attitudes towards members of different races that operate beyond an individual's conscious awareness and influence behavior and decisions.
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