Which Statement Best Describes Secondary Data Used in Marketing Research

question 69

Multiple Choice

Which statement best describes secondary data used in marketing research?

• A) It is the data collected for a specific market study.
• B) It provides richer and more detailed information compared to primary data.
• C) It is usually collected and compiled by the investigator conducting the study.
• D) It requires less time and is less expensive to gather.

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Definitions:

Zone of Maturation

A region in plant roots where cells undergo differentiation, becoming specialized in their functions.

Data Warehouse

A large storage repository that aggregates data from various sources, designed for query and analysis rather than transaction processing.

Source Databases

The original databases from which data is obtained or copied for use in another database or application.

Relational Database

A database structured to recognize relations among stored items of information.