What Is a Limitation of Secondary Data Not Found in Primary

question 215

Multiple Choice

What is a limitation of secondary data not found in primary data?

• A) It is more expensive to collect and analyze than primary data.
• B) It is not readily accessible for marketers.
• C) It may not be completely relevant to the specific needs of the marketer.
• D) It is usually in the form of raw data and hence not reliable.

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Definitions:

Purchasers of Resources

Individuals or entities that buy or acquire resources for the purpose of production of goods and services.

Marginal Analysis

An examination of the additional benefits of an activity compared to the additional costs incurred by that same activity, emphasizing decisions at the margin.

Scarce

A term describing the limited availability of resources relative to the wants and needs for them, leading to the necessity of making economic choices.

Additional Benefit

An additional benefit refers to extra advantages or perks that come from using a product or engaging in an activity, beyond the primary gains.