Which Statement Best Describes Focus Groups Used by Marketers to Gather

question 264

Multiple Choice

Which statement best describes focus groups used by marketers to gather primary data?

• A) They elicit information from the customers through a question-and-answer format.
• B) They allow participants to respond at their leisure.
• C) They are typically used for measuring the success of a new product introduced in a specific area.
• D) They are valuable tool for exploratory research and development of new product ideas.

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Definitions:

Social Sciences

Disciplines that study human society and social relationships, including psychology, sociology, and anthropology.

Culture

The sum of beliefs, practices, habits, languages, symbols, and knowledge shared by a group of people, shaping their worldview and lifestyle.

Bad Luck

An informal term referring to unfortunate events or outcomes that are beyond one's control.

Attribution

The process by which people make inferences about the causes of behavior or attitudes.