Which Statement Best Describes Primary Data Collection Methods Used by Marketing

question 102

Multiple Choice

Which statement best describes primary data collection methods used by marketing researchers in Canada?

• A) It can be used without alteration in most foreign countries because they are universal.
• B) It may need to be adjusted when used elsewhere because some methods may not transfer.
• C) It is completely unusable anywhere else because it is based uniquely on the use of English.
• D) It will have become outdated and will need significant improvement.

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Definitions:

Marginal Costs

The rise or fall in the overall expense associated with manufacturing an extra piece in a production sequence.

Lack of Information

A situation where parties in a transaction have insufficient knowledge about the product, service, or conditions, leading to potential inefficiencies in market outcomes.

Monopoly

A market structure characterized by a single seller or producer dominating the entire market, with no close substitutes for the product or service offered.

Understocks

This term describes a situation where the inventory levels are lower than the demand, potentially leading to lost sales and customer dissatisfaction.