Rather Than Relying Completely on Company Executives, the Qualitative Forecasting

question 161

Multiple Choice

Rather than relying completely on company executives, the qualitative forecasting technique seeks opinions from outside the firm, such as university researchers and scientists. What is this technique known as?

• A) jury of executive opinion
• B) exponential smoothing
• C) Delphi technique
• D) sales force composite

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Definitions:

Community Relations

Management of the relationship between an organization and the communities in which it operates, aiming for mutual benefit.

Community's Structure

The organized way in which a community is arranged, including its social relationships, hierarchies, and networks.

Weaknesses

Points of vulnerability within an organization, system, or individual that can be targeted or require improvement.

Strengths

Inherent capabilities or positive qualities that give an individual or organization a competitive advantage.