Match Each Item to the Statement or Sentence Listed Below

question 162

Short Answer

Match each item to the statement or sentence listed below.
a.marketing research
b.exploratory research
c.secondary data
d.primary data
e.sampling
f.hypothesis
g.nonprobability sample
h.interpretative research
i.focus group
j.marketing decision support system
k.sales forecast
l.jury of executive opinion
m.Delphi technique
n.sales force composite
o.trend analysis
p.exponential smoothing
q.marketing information system
r.data mining
s.mall intercept
t.simple random sample
u.cluster sample
v.convenience sample
w.controlled experiment
-A(n) _____ is an estimate of company revenue for a specified future period.

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Definitions:

New Constitution

Refers to the Constitution of the United States, adopted in 1787, which established the country's national government and fundamental laws, and guaranteed certain basic rights for its citizens.

Civil Liberties

Individual rights protected by law from unjust governmental or other interference, including freedom of speech and the right to privacy.

American Revolution

The period (1765-1783) during which the Thirteen Colonies in North America fought and gained independence from Great Britain, leading to the founding of the United States.

David Ramsay

An American physician, historian, and politician who lived in the late 18th and early 19th centuries, known for his contributions to American medical history and history of the American Revolution.