Match Each Item with the Correct Statement Below

question 35

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a probability sample in which researchers select a sample of subgroups from which they draw respondents.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Big Five

A psychological model outlining five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by thoroughness, attention to detail, and a desire to do a task well.

Personality Factor

Aspects of an individual's character or psychological makeup that affect behavior and attitudes.

Agreeableness

A trait of personality defined by the presence of empathy, a willingness to collaborate, and the motivation to sustain harmonious social connections.