Match Each Item to the Statement or Sentence Listed Below

question 145

Short Answer

Match each item to the statement or sentence listed below.
a.marketing research
b.exploratory research
c.secondary data
d.primary data
e.sampling
f.hypothesis
g.nonprobability sample
h.interpretative research
i.focus group
j.marketing decision support system
k.sales forecast
l.jury of executive opinion
m.Delphi technique
n.sales force composite
o.trend analysis
p.exponential smoothing
q.marketing information system
r.data mining
s.mall intercept
t.simple random sample
u.cluster sample
v.convenience sample
w.controlled experiment
-An observational method in which customers are observed in their natural setting is called _____.

---

Definitions:

Salesvolume

The total amount of a product sold within a specific period.

Degree of Operating Leverage

A financial ratio that measures the sensitivity of a company's operating income to its sales volume, highlighting the impact of fixed costs.

Variable Expenses

Costs that vary directly with the level of production or sales volume.

Operating Income

Earnings before interest and taxes (EBIT), representing the profit from a company’s ordinary, core business operations.