What Are Alternative Strategies from Which International Marketers Can Choose

question 97

Multiple Choice

What are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?

• A) product adaptation and dual adaptation
• B) promotion adaptation and direct exporting
• C) countertrading and product invention
• D) global marketing and multinational marketing

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Definitions:

Bond Premium Amortization

The gradual reduction over time of the amount by which a bond's purchase price exceeds its face value.

Carrying Value

Another term for book value; it's the value at which an asset is recognized on the balance sheet.

Straight-Line Method

A method of calculating depreciation of an asset where the asset's cost is reduced equally over its useful life.

Amortize Discount

The process of gradually reducing the discount on a bond over the life of the bond.