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Changing Promotion Strategy Without Changing Product Strategy to Meet the Needs

question 84

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Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.


Definitions:

Assets

Economic resources owned or controlled by a business or an individual that are expected to produce value.

Accounting Information System

A system designed to collect, store, manage, process, retrieve, and report financial data for its users.

Financial Statements

Documents that provide an overview of a company's financial condition, including the balance sheet, income statement, and statement of cash flows.

Payroll Taxes

Financial obligations required from both employers and employees, usually based on a percentage of the compensation that employers distribute to their staff.

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