When Planning Product And/or Promotion Strategies for Other Countries, Marketers

question 195

True/False

When planning product and/or promotion strategies for other countries, marketers can choose from among three strategies called straight extension, product adaptation, and promotion adaptation.

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Definitions:

New Pressure

An unspecified or novel force applied uniformly over a surface, measured typically in units such as pascals.

Compressed

Subjected to increased pressure or compacted into a smaller volume.

New Pressure

A term potentially referring to a fresh or recently applied force per unit area, not recognized as a standard scientific term.

Gay-Lussac's Law

A gas law stating that the pressure of a given amount of gas varies directly with its absolute temperature, provided the volume is kept constant.