What Is the Function Performed by the Gatekeeper in the Company

question 91

Multiple Choice

What is the function performed by the gatekeeper in the company buying centre?

• A) to supply information to guide evaluation of alternatives
• B) to select a supplier and implement the procedures for securing the goods and services
• C) to choose which goods and services will actually be bought
• D) to control the information that all buying centre members will review

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Definitions:

Prosumer

Someone who writes reviews, posts comments, and shares content within a network of friends and followers.

Reviewers

Individuals who evaluate or critique products, services, literature, or academic works, often providing feedback or ratings to guide potential consumers or users.

Uniformity

The quality or state of being the same in form, appearance, or character; often signifies consistency across various elements of a brand or product.

Deadly Sins

A term often used figuratively to describe the most serious mistakes or pitfalls in a particular context.