Some Companies Segment Markets into Categories Such as Small Business

question 155

True/False

Some companies segment markets into categories such as small business, large business, consumers, educational institutions, and government. This is an example of end-use segmentation.

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Definitions:

Role Playing

A method of training or decision-making where individuals simulate roles and scenarios to explore reactions, decisions, and outcomes.

Videos

Digital recordings of visual images that are played back on screens or monitors.

Alternative Dispute Resolution

Methods of resolving disputes outside of judicial proceedings, such as mediation or arbitration.

Cost-Saving

Measures or practices implemented to reduce expenses and increase efficiency.