How Does the Purchasing Process for Business Products Differ from the Purchasing

question 194

Multiple Choice

How does the purchasing process for business products differ from the purchasing process for consumer products?

• A) distribution channels for business products are significantly longer
• B) customer relationships for business products tend to be short term and transaction based
• C) personal selling plays a much larger role in business product markets
• D) customer service plays a smaller role in the distribution of business products

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