When the B2B Market Is Segmented on the Basis of Product

question 202

Multiple Choice

When the B2B market is segmented on the basis of product specifications issued by organizational buyers, what type of segmentation is it known as?

• A) customer-based
• B) profit-generating
• C) benefits
• D) engineering and design

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Definitions:

Economic Cause

Factors related to the economy that can lead to various outcomes, such as changes in employment rates, inflation, or economic growth.

Official Forms

Documents that are authorized or issued by an organization, institution, or government for various purposes.

Situational Attributions

Explanations of behavior that attribute actions to external, situational factors rather than internal traits.

Social Norm

Unwritten rules or expectations for behavior within a society or group, guiding members on how to act in typical situations.