What Contributes to the Need for More Steps in the Organizational

question 72

Multiple Choice

What contributes to the need for more steps in the organizational buying process than the consumer buying process?

• A) the limited number of suppliers in the B2B marketplace
• B) the importance of integrating the responsibilities of the wholesalers or retailers
• C) interpersonal and environmental influences not seen in consumer buying decisions
• D) business purchasing introduces new complexities that do not affect consumers

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