An Effective Strategy for Organizational Marketing Is to Group Prospective

question 212

True/False

An effective strategy for organizational marketing is to group prospective customers according to type, such as manufacturers, service providers, and government agencies.

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Definitions:

Economic Costs

Economic costs include both the explicit costs of production, such as raw materials and wages, and implicit costs, such as opportunity costs.

Explicit Costs

Direct, out-of-pocket payments for resources employed in the production of goods or services.

Implicit Costs

The opportunity costs of using resources owned by the firm for its own operations, without direct payment but with foregone opportunities.

Explicit Costs

Direct, out-of-pocket payments for wages, rent, and materials, among others, involved in the production of goods or services.