End-Use Classification Can Help Smaller Marketers Locate Potential Target Markets

question 17

True/False

End-use classification can help smaller marketers locate potential target markets.

---

Definitions:

Interactional Justice

A concept in organizational behavior that concerns the quality of the interpersonal treatment people receive when organizational procedures are implemented.

Interpersonal Treatment

The manner in which individuals interact with and behave towards one another in a social or professional setting.

Downsizing Decision

An organizational strategy to reduce workforce size, operational costs, and complexity by eliminating positions or departments.

Outsourcing

The practice of contracting out certain business functions or processes to a third-party provider.