Match Each Item with the Correct Statement Below

question 119

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a trade industry vendor who develops a comprehensive procurement plan for a retail buyer.

• A)merchandisers
• B)trade industries
• C)remanufacturing
• D)nearshoring
• E)end-use application segmentation
• F)global sourcing
• G)joint demand
• H)inelastic demand
• I)outsourcing
• J)value analysis
• K)gatekeeper
• L)commercial market
• M)reciprocity
• N)vendor analysis
• O)category advisor
• P)modified rebuy
• Q)demographic characteristics based segmentation
• R)influencers
• S)buyer
• T)customer-based segmentation

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Definitions:

Attractiveness

A quality that makes something or someone pleasing or appealing to the senses, particularly in appearance or manner.

Non-Human Endorsers

Entities other than living people (such as characters, animals, or mascots) used in advertising campaigns to promote products or brands.

Two-Factor Theory

A psychological theory that proposes human emotions are influenced by two main factors: arousal and valence.

Source Credibility

the perceived trustworthiness, expertise, and reliability of the source of information.