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Which product purchase would most likely require a low-involvement decision?
Top Managers
Individuals who hold the highest management positions within an organization and are responsible for setting strategic goals and ensuring their achievement.
Board of Trustees
A group of individuals elected or appointed to oversee and govern the activities of an organization, typically non-profit organizations, educational institutions, or hospitals.
Middle Management
Managers who are positioned between the highest level of executive leadership and front-line employees, responsible for implementing company strategies and policies.
Organizational Objectives
Goals or targets that an organization aims to achieve, guiding its operational and strategic decisions.
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