What Happens to the Consumer During the Search Step of the Consumer

question 224

Multiple Choice

What happens to the consumer during the search step of the consumer decision process?

• A) The consumer realizes it's time to make a change from the present situation.
• B) The consumer develops a set of evaluative criteria to guide the purchase decision.
• C) The consumer notices favourable, word-of-mouth communication about the product.
• D) The consumer gathers information about the attainment of a desired state of affairs.

---

Definitions:

Watching TV Violence

The act of viewing violent content on television and its potential impact on behavior and attitudes.

Bobo Doll

A type of inflatable doll used in social psychology experiments to study observational learning and aggression, notably in Bandura's experiments.

Aggressively

Acting with force or determination, often to achieve a goal or assert one's presence, sometimes implying hostility.

TV News

Broadcasted or streamed updates on current events or affairs, presented through television networks.