What Is a Characteristic of the Evaluative Criteria Used by Consumers

question 162

Multiple Choice

What is a characteristic of the evaluative criteria used by consumers in the decision-making process?

• A) It is set aside if the consumer finds a better means of making the purchase decision.
• B) It identifies alternative brands for consideration and possible purchase.
• C) It occurs during the first stage of the decision process.
• D) It includes objective facts or subjective opinions about the alternatives.

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Definitions:

Erving Goffman's Dramaturgy

Goffman's theory that life is like a never-ending play in which people are actors, each playing a variety of roles, with the goal of managing the impression they make on others.

Discredited Stigmas

Social marks of disgrace that have been challenged, reconsidered, or proven to be unjust.

Audience Members

Individuals who actively watch, listen to, or observe a performance, presentation, or event.

Interactional Model

A framework in sociology that examines how individuals engage with each other within society, highlighting the reciprocal nature of social interactions.