What Is Term for the Number of Alternatives a Consumer

question 37

Multiple Choice

What is term for the number of alternatives a consumer actually considers in making a purchase decision?

• A) evoked set
• B) customer options
• C) evaluative criteria
• D) cognitive choices

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Definitions:

Infant Mortality

Infant mortality refers to the death of infants and young children under the age of one year and is often used as an indicator of a country's health status.

Stillbirth

The delivery of a child who is not alive, occurring in less than 1 delivery in 100.

Sudden Infant Death Syndrome

A sudden and unexplained death of a seemingly healthy baby, usually during sleep, in the first year of life.

Fallopian Tube

Part of the female reproductive system, a pair of tubes along which eggs travel from the ovaries to the uterus.