What Is the Anxiety That Consumers Begin to Feel When

question 209

Multiple Choice

What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?

• A) cognitive dissonance
• B) post-purchase regret
• C) product re-evaluation
• D) purchase rejection

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Definitions:

Diels-Alder

A chemical reaction between a conjugated diene and a substituted alkene (dienophile) to form a cyclic compound.

Reactivity

The tendency of a chemical substance to undergo a chemical reaction either by itself or with other materials.

Diene

Organic compounds containing two double bonds, often involved in polymerization and other chemical reactions.

Dienophile

A compound that has an affinity for bonding with dienes (molecules with two double bonds) in a Diels-Alder reaction, typically featuring an electron-deficient double or triple bond.