What Does the Post-Purchase Evaluation of the Consumer Decision Process

question 177

Multiple Choice

What does the post-purchase evaluation of the consumer decision process attempt to measure?

• A) the selling success experienced by the vendor
• B) the follow-up effectiveness of the firm
• C) the consumer satisfaction with the purchase
• D) the advertising influence on the purchase

---

Definitions:

Atm

A unit of pressure used to describe the air pressure at sea level, equivalent to 101,325 Pa or about 14.696 psi.

Moles

A unit in chemistry that represents 6.022 x 10^23 particles of a given substance, used to express the amount of a chemical substance.

Temperature

An indication of how hot or cold a substance is, determined by the average kinetic energy of its particles.

Ideal Gas Law

A fundamental equation that relates pressure, volume, temperature, and the amount of gas, represented as PV = nRT.