How Can Marketers Influence the Outcome of the Evaluation Stage

question 175

Multiple Choice

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

• A) by attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them
• B) by identifying which evaluative criteria are important to the individual and pointing out which brand best meets those criteria
• C) by trying to get the customer to reduce the size of the evoked set to exclude many of the choices
• D) by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer

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Definitions:

Negatively Correlated

A relationship between two variables in which one variable increases as the other decreases.

Placebos

Inert substances or treatments used as controls in experiments, testing the effectiveness of medical interventions without any active ingredients.

Inactive Substances

Substances that have no intended therapeutic effect; often used as placebos in clinical trials to assess the efficacy of active treatments.

Fake Treatments

Interventions or procedures that are designed to mimic real treatments but do not contain any active ingredients or therapeutic value, often used in the context of clinical trials as placebos.