It Was Not Until the Introduction of the Chevrolet Nova

question 20

True/False

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product name.

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Definitions:

Grapevine

Informal and unofficial network of communication.

Characteristics

Traits or qualities that serve to identify, describe, or distinguish individuals, groups, or things.

Informal Organizations

A network of personal and social relationships that arise spontaneously as people associate with one another in a workplace.

Red Flag Words

Phrases or terms that can signal a warning or indicate potential problems in communication or documentation.