Match Each Item to the Statement or Sentence Listed Below

question 99

Short Answer

Match each item to the statement or sentence listed below.
a.shaping
b.high-involvement purchase decision
c.Asch phenomenon
d.perception
e.self-concept
f.evoked set
g.opinion leader
h.routinized response behaviour
i.need
j.cognitive dissonance
k.consumer behaviour
l.culture
m.limited problem solving
n.evaluative criteria
o.reference group
p.attitude
q.perceptual screens
r.learning
s.motive
-A consumer problem solving behaviour in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

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Definitions:

Recession

A significant decline in economic activity spread across the economy, lasting more than a few months, typically visible in GDP, income, employment, and trade.

Limit Pricing

A strategy where a firm sets the price of its product low enough to deter new entrants into the market.

Game Theory

The study of how people behave in strategic situations in which individuals must take into account not only their own possible actions but also the possible reactions of others. Originally developed to analyze the best ways to play games like poker and chess.

Strategic Behavior

Self-interested economic actions that take into account the expected reactions of others.