What Is Included in the Personal Determinants of Consumer Behaviour

question 53

Multiple Choice

What is included in the personal determinants of consumer behaviour?

• A) the culture in which a person is raised
• B) the individual's needs and motives
• C) the family to which one belongs
• D) the society from which one comes from

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Definitions:

Royalty

Royalties are payments made to copyright or patent holders, or to the owners of other types of intellectual property, in exchange for the right to use their work over a period.

Contractual Agreement

A legally binding contract specifying agreements between parties that outlines the terms and conditions of their arrangement.

Registration Fee

A mandatory charge for enrolling or signing up for services, events, or programs, often required upfront.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer.