What Happens to the Consumer During the Search Step of the Consumer

question 224

Multiple Choice

What happens to the consumer during the search step of the consumer decision process?

• A) The consumer realizes it's time to make a change from the present situation.
• B) The consumer develops a set of evaluative criteria to guide the purchase decision.
• C) The consumer notices favourable, word-of-mouth communication about the product.
• D) The consumer gathers information about the attainment of a desired state of affairs.

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Definitions:

Genes

The basic physical and functional units of heredity, made up of DNA, that influence traits and characteristics.

Behavioral Genetics

An interdisciplinary field of study concerned with genetic contributions to individual differences in behavior and personality.

Genetic Bases

The underlying genetic makeup that contributes to the physical and behavioral characteristics of an organism.

Individual Differences

Variations among individuals in their psychological traits, behaviors, and processes.