What Is Term for the Number of Alternatives a Consumer

question 37

Multiple Choice

What is term for the number of alternatives a consumer actually considers in making a purchase decision?

• A) evoked set
• B) customer options
• C) evaluative criteria
• D) cognitive choices

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Definitions:

Depreciation Tax Shield

The reduction in income taxes that results from an entity's ability to deduct depreciation expense from its taxable income.

Operating Lease

An operating lease is a contract that allows for the use of an asset but does not convey rights of ownership of the asset.

Cyclical Nature

The inherent tendency of markets, economies, or certain stocks to move in cycles, experiencing periods of expansion and contraction.

Peak Periods

Times of maximum activity, demand, or use, typically stressing the capacity, resources, or systems involved.