How Can Marketers Influence the Outcome of the Evaluation Stage

question 175

Multiple Choice

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

• A) by attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them
• B) by identifying which evaluative criteria are important to the individual and pointing out which brand best meets those criteria
• C) by trying to get the customer to reduce the size of the evoked set to exclude many of the choices
• D) by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer

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Definitions:

Irrational Beliefs

Thoughts that are not based on reality or logical reasoning, often leading to negative emotions or actions.

Self-schema

Cognitive representations of oneself that guide the processing of self-relevant information.

Innate Behavior

Behaviors that are hard-wired into an organism's biological makeup, present at birth and not learned from experience.