Marketers Have Two Ways of Convincing Consumers to Adopt Favourable

question 226

True/False

Marketers have two ways of convincing consumers to adopt favourable attitudes toward their products: attempting to change the attitudes of consumers, or changing the product to appeal to existing attitudes.

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Definitions:

Best Means

The most efficient and effective ways or methods to achieve a specific end or goal, often discussed in strategic and decision-making contexts.

Controlling Uncertainty

Efforts or strategies employed to manage or mitigate the unpredictability inherent in various aspects of life and decision-making processes.

Patrimonialism

A form of governance where all power flows directly from the leader, typically without a clear distinction between public and private realms.

Primary Patriarchalism

The original or fundamental system where men hold power over women in society.